About Us
Everyday comfort,
built on transparency.
DAILY VITA LABS designs practical seating and vehicle-comfort accessories for real routines — the desk, the drive, the doorstep. This page sets out exactly who we are, what we sell, and the consumer rights that protect you in every country we ship to.
Ergonomic Memory Foam Seat Cushion
Car Seat Cover Towel
A small Australian team, focused on one thing: everyday comfort.
DAILY VITA LABS began with a simple observation — the products that make the biggest difference to a person's day are often the smallest ones. A seat cushion that stops an afternoon of desk work from ending in a sore back. A towel cover that means you don't think twice about jumping in the car straight after training. Small, practical objects, chosen carefully and described honestly.
We are a trading name of URBAN CLOTHING PTY LTD, an Australian-registered company based in Alexandra Hills, Queensland. DAILY VITA LABS is not a separate legal entity — every order, every policy and every customer conversation is handled by URBAN CLOTHING PTY LTD under this registered trading name.
We curate a focused range of comfort and lifestyle accessories for the home, the office and the car. We do not manufacture our own raw materials; instead, we work with established production and fulfilment partners and take responsibility for how each product is described, sold and supported to you.
Designed for daily seating routines
Snap-fit seat protection
Our current product range
Two focused categories today — with every listing kept accurate, measured and free of exaggerated claims. Nothing sold on DAILY VITA LABS is a medical device, a therapeutic good, a supplement or a children's product.
From $49.99 USD
Ergonomic Memory Foam Seat Cushion
A contoured, high-density memory foam cushion with a 3D lumbar profile, hollow-centre airflow channel and non-slip base. Built for office chairs, car seats and dining or home seating, with a removable, washable cover and adjustable strap. Measures approximately 44cm (W) × 42cm (D) × 32cm integrated back height.
From $34.99 USD
Car Seat Cover Towels
An absorbent microfibre towel cover with an integrated snap-button headrest closure, designed to protect vehicle upholstery from sweat, moisture and everyday dirt after exercise, sport or outdoor activity. Machine washable and reusable, available in seven colourways with a universal fit across standard front bucket seats.
Exactly who you are buying from
Full corporate transparency, listed once, in one place — the same details that appear on every invoice, policy page and order confirmation we send.
Five countries, one consistent standard
DAILY VITA LABS currently ships to Australia, the United States, the United Kingdom, Canada and New Zealand. Regardless of your delivery destination, pricing is shown in advance of checkout, and URBAN CLOTHING PTY LTD remains fully responsible for your order, your data and your after-sales support.
Australia
Home MarketUnited States
50 StatesUnited Kingdom
England, Scotland, Wales, NICanada
All ProvincesNew Zealand
North & South IslandOrders may be fulfilled from more than one facility, including locations outside Australia, depending on stock and delivery destination. Import duties, taxes or customs charges may apply to international orders and are the responsibility of the customer unless stated otherwise at checkout — full detail is provided in our Shipping Policy.
Your statutory rights, by country
These rights apply automatically under law wherever you are shopping from — they sit alongside, and do not replace, our own Refund Policy. The summaries below are provided for transparency and general information; they are not a substitute for independent legal advice.
Australian Consumer Law (ACL)
Products sold by DAILY VITA LABS come with guarantees that cannot be excluded under the Australian Consumer Law, part of the Competition and Consumer Act 2010 (Cth). Goods must be of acceptable quality, fit for the purpose we describe, and match the description and images shown on the product page.
If a product has a major failure, you are entitled to choose a refund or replacement. For a minor failure, we may choose to repair the item within a reasonable time.
Misleading or Deceptive Conduct
Section 18 of the ACL prohibits conduct that is misleading or deceptive. Every comparison chart, specification and claim on our product pages is written to describe our own products accurately, and any comparison against "standard" or "common" alternatives refers to general market formats rather than a named competitor.
Product Safety
Our seating and vehicle-textile products are general household and automotive comfort accessories, not children's products, electrical goods or therapeutic goods, and are not subject to a mandatory Australian consumer product safety standard. We nonetheless expect our manufacturing partners to meet general safety obligations under the ACL at all times.
Privacy Act 1988
We handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth). Full detail on what we collect, why, and how you can access or correct it is set out in our Privacy Policy.
FTC Act – Section 5
We market our products in line with the Federal Trade Commission Act's prohibition on unfair or deceptive acts or practices. Claims about materials, dimensions and function are written to be accurate and substantiated, and promotional pricing always reflects a genuine, verifiable price.
Mail, Internet or Telephone Order Rule
Under the FTC's Mail, Internet, or Telephone Order Merchandise Rule, we only accept orders when we have a reasonable basis to believe we can ship within the timeframe stated at checkout, and we will notify you promptly of any significant delay.
Textile Labelling Rules
Our seat cushion cover and towel-cover products are textile goods subject to the Textile Fiber Products Identification Act and the FTC Care Labeling Rule. Fibre content and washing instructions are shown on the permanent product label and reflected in our product descriptions.
State Privacy Law (incl. California)
Where the California Consumer Privacy Act (CCPA/CPRA) applies to a visitor, they may request access to, deletion of, or an opt-out from the sale or sharing of their personal information. We do not knowingly sell personal information for monetary payment; contact us to exercise a privacy request.
Consumer Rights Act 2015
Goods must be of satisfactory quality, fit for purpose and as described. Under the short-term right to reject, you may be entitled to a full refund within 30 days of delivery if a product is faulty; after that, you may be entitled to a repair, replacement, price reduction or final right to reject.
Consumer Contracts Regulations 2013
As a distance sale, you generally have 14 days from delivery to cancel your order for any reason, and a further 14 days to return the goods once you've told us you're cancelling. Certain hygiene-sealed items may be excluded from cancellation once unsealed, as set out in our Refund Policy.
Furniture & Furnishings Fire Safety
Seating and cushion products supplied for the UK market are considered in light of the Furniture and Furnishings (Fire) (Safety) Regulations 1988, and we work with our manufacturing partners to reflect the relevant labelling and material requirements for upholstered seating items.
UK GDPR & Data Protection Act 2018
Personal data of UK visitors is handled in accordance with the UK GDPR and the Data Protection Act 2018. You have the right to access, correct, delete or restrict use of your data; enquiries can be directed to us or, if unresolved, to the Information Commissioner's Office (ICO).
Competition Act (Federal)
Our advertising and product claims are prepared to comply with the misleading advertising provisions of the federal Competition Act, which applies to representations made to Canadian consumers regardless of province.
Provincial Consumer Protection
Consumer protection for online purchases is primarily provincial. Depending on your province, legislation such as Ontario's Consumer Protection Act, 2002 may give you cancellation rights, delivery-disclosure requirements and remedies for undelivered or misrepresented goods, alongside our own Refund Policy.
Textile Labelling Act
Fabric-based products such as our seat cushion cover and towel cover meet the fibre-content and care-labelling requirements of the federal Textile Labelling Act and its Regulations, including bilingual (English/French) label content where required.
PIPEDA
Personal information collected from Canadian customers is handled under the federal Personal Information Protection and Electronic Documents Act (PIPEDA), including how we collect, use, disclose and safeguard it.
Consumer Guarantees Act 1993
Goods supplied to New Zealand customers are guaranteed to be of acceptable quality, fit for purpose and to match their description. Where a product fails to meet a guarantee, you're entitled to a repair, replacement or refund depending on whether the failure is minor or significant.
Fair Trading Act 1986
We do not engage in misleading or deceptive conduct, false representations, or unsubstantiated claims about our products, in line with the Fair Trading Act 1986, enforced by the Commerce Commission.
Cross-Border Shopping Protections
As an overseas-based online retailer selling into New Zealand, we provide the same accurate pricing, delivery estimates and return information required for cross-border transactions, and clearly disclose that prices shown may not include New Zealand GST or import charges applied on entry.
Privacy Act 2020
Personal information belonging to New Zealand customers is handled consistently with the New Zealand Privacy Act 2020 and its Information Privacy Principles.
From sourcing to your door — honestly explained
Product sourcing
We select comfort accessories from manufacturing partners who can meet our specifications for materials, sizing and construction. We do not claim to manufacture the products ourselves.
Description & listing
Every product page is written from the physical item, its packaging and manufacturer specification sheet — including measurements, materials and genuine customer video content — never from generic stock copy.
Order fulfilment
Orders are packed and dispatched from our fulfilment network, which may include facilities outside Australia. Regardless of dispatch location, URBAN CLOTHING PTY LTD remains the seller of record and the party responsible to you.
After-sales support
Every enquiry — sizing questions, order tracking, faults or returns — is answered directly by our support team, not outsourced to an anonymous ticketing system, within our stated response window.
How we protect your information and your payment
Checkout, payment processing and data storage on this store run on Shopify's infrastructure, which maintains PCI DSS-compliant payment handling. We never see or store your full card details.
Secure checkout
All transactions are encrypted in transit and processed through PCI DSS-compliant payment gateways, including major card networks, Apple Pay, Google Pay and Shop Pay.
Minimal data collection
We collect only what's needed to process, ship and support your order — name, delivery address, contact details and order history — as detailed in our Privacy Policy.
No unsolicited selling
Marketing emails are opt-in only and every message includes a working unsubscribe link, in line with anti-spam law in each region we operate in.
We describe our products the way we'd want them described to us
Our marketing is prepared to align with the advertising codes recognised in each market we sell to — including the AANA Code of Ethics (Australia), FTC advertising guidance (United States), the CAP Code (United Kingdom), Ad Standards Canada's Canadian Code, and the ASA/Advertising Standards Authority framework (New Zealand).
Accurate comparisons
Any comparison chart on a product page refers to general market formats, never a named competitor, and is clearly labelled as such.
Genuine pricing
Prices shown reflect what you will actually pay in the currency displayed, before any applicable shipping, duties or taxes disclosed at checkout.
No health or medical claims
We never describe our seating or comfort accessories as treating, curing or preventing a medical condition.
Reviews stay genuine
Customer videos and testimonials shown on our pages come from real buyers or authorised content — never fabricated.
Talk to a real person about your order
Whether it's a sizing question before you buy or a query about an order already on its way, our Queensland-based support team handles it directly.