Cookie Policy
Cookies, explained
plainly and honestly.
This page sets out exactly which cookies and similar technologies DAILY VITA LABS uses, why each one exists, how long it lasts, and how you can control it — whether you're shopping for the Ergonomic Memory Foam Seat Cushion or the Car Seat Cover Towels, from Australia, the United States, the United Kingdom, Canada or New Zealand.
What a cookie actually is
A cookie is a small text file that a website places on your browser or device. It doesn't run programs or carry viruses — it simply lets a site remember something between page loads, like the contents of your cart or which country you're shopping from.
Alongside cookies, this Site may use related technologies such as pixels (tiny transparent images that record when a page or email is viewed), local storage (browser-based storage similar to a cookie) and tags (snippets of code that load a third-party tool, such as Google Tag Manager). We refer to all of these collectively as "cookies" in this policy for simplicity, in line with common industry and regulatory practice.
This Cookie Policy should be read together with our Privacy Policy, which explains more broadly how we collect and use personal information.
How we group the cookies we use
Every cookie on this Site falls into one of the four categories below. Essential cookies can't be switched off because the store can't function without them; the other three are optional and under your control.
Essential
Cart, checkout, login, security and privacy-preference cookies. Required for the store to work.
Functional
Remembers preferences like your country, currency and display settings between visits.
Analytics
Helps us understand which pages and products are popular, and where visitors run into problems.
Advertising
Measures ad performance and, where permitted, shows more relevant advertising on other sites.
Every cookie, listed by name
Cookie names and retention periods below reflect Shopify's documented platform cookies and the standard behaviour of Google Analytics and the Meta Pixel where those tools are active on a Shopify store. Individual cookie names can change as these providers update their systems.
Essential (Shopify Platform)
Cannot be disabled — required for the Site to function| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
cart |
Shopify | Remembers the items in your shopping cart as you browse. | 14 days |
_secure_session_id |
Shopify | Maintains a secure session during browsing and checkout. | Session |
_shopify_s |
Shopify | Session-level identifier used by Shopify's own storefront analytics. | 30 minutes |
_shopify_y |
Shopify | Longer-term identifier used by Shopify's own storefront analytics. | 1 year |
_tracking_consent |
Shopify | Stores your saved cookie-consent choices for this Site. | 1 year |
_cmp_a |
Shopify | Records consent-management preferences set through Shopify's privacy banner. | 1 year |
localization |
Shopify | Remembers your selected country/region and currency (AU, US, UK, CA, NZ). | 1 year |
keep_alive |
Shopify | Maintains session continuity for the storefront and cart across page loads. | Session |
Functional (Shopify Platform)
Optional — improves your shopping experience| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
cart_currency |
Shopify | Remembers the currency you're shopping in. | Session |
cart_sig |
Shopify | Validates the integrity of your cart data. | 14 days |
_shopify_country |
Shopify | Supports showing the correct shipping destination (AU, US, UK, CA or NZ) and related pricing. | Session |
secure_customer_sig |
Shopify | Recognises a returning, logged-in customer account. | 1 year |
Analytics (Google Analytics)
Optional — only active if enabled on this store| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique visitors for aggregate traffic reporting. | 2 years |
_ga_<container-id> |
Google Analytics 4 | Persists session state for a specific Google Analytics 4 property. | 2 years |
_gid |
Google Analytics | Distinguishes visitors on a short-term, day-to-day basis. | 24 hours |
_gat |
Google Analytics | Limits the rate of requests sent to Google Analytics. | 1 minute |
Advertising (Meta Pixel)
Optional — only active if enabled on this store| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp |
Meta Pixel | Identifies browsers for the purpose of delivering, measuring and improving the relevance of Meta (Facebook/Instagram) advertising. | 90 days |
_fbc |
Meta Pixel | Stores information about a click on a Meta advertisement that led to this Site, to support conversion measurement. | 90 days |
fr |
Meta / Facebook | Used by Meta to deliver, measure and report on advertising, set only if you are logged into Meta in the same browser. | 90 days |
You choose, before we track
Where consent is legally required — including for visitors in the European Economic Area, the United Kingdom and other regions with similar rules — non-essential cookies are not set until you make a choice.
Cookie preference banner
This Site uses Shopify's built-in cookie-consent banner, powered by Shopify's Customer Privacy API, to ask for your preference before loading non-essential cookies where required by law. You can accept, decline, or customise which categories are active.
Changing your mind later
You can reopen your cookie preferences at any time from the privacy-preferences control in the Site footer, or by clearing your browser's cookies for this domain to be asked again on your next visit.
Region-aware by default
The consent experience shown to you may vary depending on your location, reflecting the different legal requirements across Australia, the United States, the United Kingdom, Canada and New Zealand.
Questions about consent
If the cookie banner isn't displaying correctly, or you'd like to confirm what's currently active in your browser, contact us at support@dailyvitalabs.com.
Opting out of advertising and sharing
Some privacy laws — including in parts of the United States and elsewhere — treat the use of advertising cookies as a form of "selling," "sharing," or "targeted advertising," even where no money changes hands. You can opt out of this at any time.
Manage your privacy choices
Use our dedicated Your Privacy Choices page to opt out of the use of advertising cookies and any associated sharing of your information with advertising partners such as Google or Meta. This is separate from — and works alongside — the cookie-preference banner described above.
Managing or deleting cookies in your browser
Every modern browser lets you view, block or delete cookies at a device-wide level, across every website you visit — not just this one.
Google Chrome
- Open Settings
- Go to Privacy and security
- Select Cookies and other site data
- View, block or delete cookies as needed
Apple Safari
- Open Preferences
- Select the Privacy tab
- Choose Manage Website Data
- Remove data for specific sites or all sites
Mozilla Firefox
- Open Settings
- Go to Privacy & Security
- Find Cookies and Site Data
- Select Manage Data or Clear Data
Microsoft Edge
- Open Settings
- Go to Cookies and site permissions
- Select Manage and delete cookies
- View or remove individual site data
Blocking or deleting essential cookies will very likely prevent parts of this Site from working correctly, including adding items to your cart, applying discount codes, or completing checkout.
The rules behind this policy
This Cookie Policy is written to align with the consumer-protection and data-privacy laws of the countries we ship to. These summaries are provided for transparency and do not replace independent legal advice.
Privacy Act 1988 (Cth)
We handle personal information collected through cookies in line with the Australian Privacy Principles under the Privacy Act 1988. Analytics and advertising cookies that collect online identifiers are treated as personal information where they can reasonably identify you.
Australian Consumer Law
Descriptions of what our cookies do, and what they don't do, are written to be accurate and not misleading, consistent with our obligations under the Australian Consumer Law.
Spam Act 2003
Where a cookie or pixel supports email marketing measurement, this operates alongside the consent and unsubscribe requirements of the Spam Act 2003 described in our Privacy Policy.
Unresolved complaints
If a cookie-related privacy concern can't be resolved with us directly, you may contact the Office of the Australian Information Commissioner (OAIC).
State Privacy Laws (incl. CCPA/CPRA)
Where the California Consumer Privacy Act (CCPA/CPRA) or a similar state privacy law applies to you, advertising cookies and related information sharing may be considered "selling," "sharing," or "targeted advertising." You can opt out via Your Privacy Choices above.
FTC Act — Section 5
Our description of each cookie's purpose and duration is written to be accurate and non-deceptive, consistent with the Federal Trade Commission's guidance on online tracking disclosures.
Global Privacy Control
Where required under an applicable state law, we recognise a Global Privacy Control signal sent by your browser as a valid opt-out request for that browser and device.
Children's privacy (COPPA)
This Site is not directed at children under 13, and we do not knowingly set advertising cookies for known child users, consistent with the Children's Online Privacy Protection Act.
Privacy and Electronic Communications Regulations (PECR)
Non-essential cookies are only set on UK visitors' devices after obtaining consent, as required by PECR. Strictly necessary cookies (such as cart and checkout cookies) are exempt from this consent requirement.
UK GDPR & Data Protection Act 2018
Where cookies collect information capable of identifying you, that information is processed as personal data under the UK GDPR, with consent as the legal basis for non-essential cookies.
Withdrawing consent
You can withdraw cookie consent at any time using the preference controls on this Site; withdrawal does not affect the lawfulness of processing that occurred before you withdrew it.
Unresolved complaints
Unresolved concerns about our use of cookies can be referred to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.
PIPEDA
Cookies that collect personal information from Canadian visitors are handled under the federal Personal Information Protection and Electronic Documents Act, which requires meaningful consent for non-essential tracking.
CASL
Where a pixel or cookie supports the measurement of commercial electronic messages, this operates alongside the consent requirements of Canada's Anti-Spam Legislation (CASL).
Provincial privacy law
Depending on your province, additional legislation such as Quebec's Act Respecting the Protection of Personal Information in the Private Sector may apply alongside PIPEDA.
Unresolved complaints
Unresolved concerns can be referred to the Office of the Privacy Commissioner of Canada, or the applicable provincial privacy regulator.
Privacy Act 2020
Cookies that collect information capable of identifying a New Zealand visitor are handled consistently with the Information Privacy Principles under the Privacy Act 2020.
Fair Trading Act 1986
Descriptions of each cookie's purpose on this page are written to be accurate and not misleading, in line with the Fair Trading Act 1986, enforced by the Commerce Commission.
Unsolicited Electronic Messages Act
Where a pixel supports email marketing measurement, this operates alongside the consent and unsubscribe requirements of New Zealand's Unsolicited Electronic Messages Act 2007.
Unresolved complaints
Unresolved concerns can be referred to the New Zealand Office of the Privacy Commissioner.
Our technology and analytics partners
Each provider below maintains its own policy explaining exactly how it uses cookies and data. We encourage you to review them directly for full technical detail.
Shopify
Our store's ecommerce platform, hosting, cart, checkout and payment infrastructure. Sets the essential and functional cookies listed above.
Shopify Cookie PolicyGoogle Analytics
Website traffic and performance measurement, used only if connected to this store. Sets the analytics cookies listed above.
Google Cookie PolicyMeta (Facebook / Instagram)
Advertising measurement and retargeting, used only if the Meta Pixel is connected to this store. Sets the advertising cookies listed above.
Meta Cookie PolicyKeeping this policy current
We may update this Cookie Policy as our use of cookies, our technology providers, or applicable law changes. The "Last updated" date at the top of this page will always reflect the most recent revision, and material changes may also be highlighted on the Site.
Questions about this Cookie Policy, or about a specific cookie listed above, can be sent to support@dailyvitalabs.com or +61 479 095 200, Monday–Friday, 9:00 am–5:00 pm AEST.