Accessibility Statement
Accessibility
Statement
DAILY VITA LABS is committed to making dailyvitalabs.com usable by as many people as possible, including customers who use assistive technology. This statement explains our conformance target, what we've already put in place, what we're still working on, and how to reach us if something isn't working for you.
Everyday essentials should be easy for everyone to find and buy
DAILY VITA LABS (ABN 78 671 782 111) is an online retailer offering dietary supplements, skin care, hair care and comfort cushions to customers in Australia, the United States, the United Kingdom, Canada and New Zealand. Our accessibility commitment covers browsing these categories, reading product and policy information, choosing options and completing purchases. We want every visitor, including people who use a screen reader, keyboard-only navigation, voice control, screen magnification or other assistive technology, to be able to browse our range, understand our product information and complete a purchase.
Keyboard operability
Our Shopify theme's navigation menu, cart, search and checkout are built to be operable using a keyboard alone, with a "skip to content" link available at the top of every page.
Screen reader support
Core page structure uses semantic HTML headings and landmark regions, and our primary product images carry descriptive alternative text so a screen reader can announce what's shown.
Readable text & contrast
Body text is set at a legible size with strong colour contrast against its background, and pages remain usable when text is enlarged using your browser's zoom function.
Text-labelled product variants
We aim to identify available product options across our categories with clear text labels, including size, quantity, formulation or colour where applicable, so customers do not have to rely on images or colour alone.
Responsive layout
Pages reflow for mobile, tablet and desktop screens and for different browser window sizes, rather than relying on a fixed layout.
Motion sensitivity
Animated elements across our site (including this page) automatically switch off when a visitor's device has "reduce motion" enabled in their operating system settings.
Our conformance target, stated honestly
We have set the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, as the conformance target for dailyvitalabs.com. WCAG provides technical guidance for making web content more accessible. Our stated target does not replace any applicable legal requirements or newer standards relevant to a particular service.
Status
WCAG 2.1 Level AA is our target. This statement does not certify that all pages meet that target. Accessibility may vary across our store, third-party content and customer devices. We welcome reports of barriers and use them to guide improvements.
Our theme, checkout and core commerce functionality are built on Shopify's platform, which maintains its own accessibility standards for cart, checkout and account features. Content we control directly — product copy, images and page layout — is reviewed against WCAG 2.1 AA success criteria as part of every content update.
This statement will be updated as remediation work is completed and as further reviews are carried out.
Areas we aim to improve
The following review priorities apply across our supplement, skin care, hair care and comfort cushion categories. Accessibility can vary by page, content and assistive technology. These priorities are not a certification or a completed assessment of every page.
Decorative emoji in category headings, product descriptions or feature callouts can affect how content is read aloud. Screen readers may announce these inconsistently between devices, which can add confusing noise for a screen reader user.
Our main product photo and several gallery thumbnails carry descriptive alt text, but not every image in every gallery view currently has a unique, descriptive alt attribute.
Product pages include short customer-submitted video clips showing the products in use. These do not currently have captions, and no text transcript is provided, which limits access for customers who are deaf or hard of hearing.
Tables used for product information, available options or comparisons should identify row and column headers clearly. How a table is announced can vary by screen reader and browser, so this is part of our accessibility review.
If you encounter any of the issues above, or a different barrier not listed here, please tell us using the contact details at the end of this page — your report directly shapes what we prioritise next.
Practical notes for shopping with assistive technology
These tips apply when browsing supplements, skin care, hair care, comfort cushions or any other page on dailyvitalabs.com. Check your selected country/region when shopping and review the currency code and total at checkout: AUD for Australia, USD for the United States, GBP for the United Kingdom, CAD for Canada and NZD for New Zealand.
Keyboard navigation
Use Tab and Shift+Tab to move between links, buttons and form fields, Enter or Space to activate them, and the "skip to content" link at the very top of the page to bypass repeated header navigation.
Screen readers
Our pages are built with standard HTML headings, landmarks and form labels intended to work with common screen readers such as JAWS, NVDA, VoiceOver and TalkBack. If a heading structure or label is confusing on your setup, let us know the page and assistive technology you were using.
Browser zoom & text resizing
You can enlarge text using your browser's built-in zoom (typically Ctrl/Cmd and "+") up to 200% without losing content or functionality on most pages.
Reduced motion
If your device has "reduce motion" turned on in its accessibility settings, animated effects on our pages (including this one) are automatically minimised or removed.
The legal frameworks behind this statement
These frameworks apply depending on where you are shopping from. Each recognises WCAG as the practical technical benchmark for an accessible website, even where the underlying law does not name a specific version. This summary is for general information and is not a substitute for independent legal advice.
Australia
Disability Discrimination Act 1992 (DDA)
The DDA makes it unlawful to discriminate against a person because of disability in the provision of goods, services and facilities, which the Australian Human Rights Commission (AHRC) has confirmed extends to websites and online services.
The DDA is complaint-based rather than tied to a mandatory technical checklist, but the AHRC's own guidance points to WCAG 2.1 Level AA as the practical benchmark for compliance.
Australian Human Rights Commission complaints
A person who believes they have faced disability discrimination on our website may lodge a complaint with the AHRC. We would always prefer the opportunity to resolve a concern directly first.
Australian Consumer Law
Accessibility sits alongside our obligations under the Australian Consumer Law to describe products accurately and provide goods that are fit for purpose to every customer, including customers with disability.
Privacy Act 1988
Where a customer discloses disability-related information to us as part of an accessibility request, that information is handled under the Australian Privacy Principles, as set out in our Privacy Policy.
United States
Americans with Disabilities Act (ADA), Title III
US courts have increasingly treated commercial websites as "places of public accommodation" under Title III of the ADA, meaning a website that is not reasonably accessible can expose a business to legal risk even though the ADA itself does not name a specific web standard.
We treat WCAG 2.1 Level AA as our practical compliance benchmark, which is the standard most commonly referenced in ADA website litigation and settlement agreements.
Section 508 (reference standard)
Section 508 of the Rehabilitation Act applies directly to US federal agencies rather than to a private retailer like ours, and incorporates WCAG 2.0 Level AA requirements. It is a reference framework for our accessibility work, not a claim that Section 508 directly governs this store.
State-level accessibility laws
Certain states, including California under the Unruh Civil Rights Act, have their own accessibility-related civil rights provisions that can apply to online retailers serving state residents, in addition to the ADA.
FTC Act
Accessibility statements and claims about our practices are prepared to be accurate and not misleading, consistent with the Federal Trade Commission Act.
United Kingdom
Equality Act 2010
The Equality Act 2010 places a duty on service providers, including online retailers, to make "reasonable adjustments" so that disabled customers are not put at a substantial disadvantage compared with non-disabled customers when using our website.
Public Sector Bodies Accessibility Regulations (reference standard)
These regulations formally apply to public sector websites rather than a private retailer like ours, and current UK government guidance uses WCAG 2.2 Level AA. Public-sector guidance can inform good practice, but does not establish that this private store is certified or compliant.
UK GDPR & Data Protection Act 2018
Any disability-related information shared with us as part of an accessibility request is handled in accordance with the UK GDPR and the Data Protection Act 2018.
Consumer Rights Act 2015
Our accessibility commitment sits alongside our obligation under the Consumer Rights Act 2015 to describe goods accurately and supply them as described to every customer.
Canada
Accessibility for Ontarians with Disabilities Act (AODA)
The AODA and its Integrated Accessibility Standards Regulation set out WCAG 2.0 Level AA (with our own target extending to WCAG 2.1 AA) for organisations within the scope of those requirements. Applicability depends on factors such as organisation type and size; serving Ontario customers alone does not determine coverage.
Accessible Canada Act (reference standard)
The federal Accessible Canada Act applies directly to federally regulated organisations rather than a retailer like ours, but its objectives and the national push toward WCAG-based standards inform our own approach to every Canadian customer, not only those in Ontario.
Other provincial accessibility statutes
Other provinces have their own accessibility legislation, including the Accessibility for Manitobans Act, Nova Scotia's Accessibility Act and British Columbia's Accessible British Columbia Act, each moving toward similar WCAG-aligned expectations for organisations serving their residents.
PIPEDA
Any personal information shared with us as part of an accessibility request from a Canadian customer is handled under the federal Personal Information Protection and Electronic Documents Act (PIPEDA).
New Zealand
Human Rights Act 1993
The Human Rights Act 1993 makes it unlawful to discriminate against a person with disability in the provision of goods and services, which extends in principle to how accessible an online store is to shop with.
NZ Government Web Accessibility Standard (reference standard)
New Zealand does not have a private-sector web accessibility statute equivalent to the ADA or AODA. The NZ Government Web Accessibility Standard 1.2 requires WCAG 2.2 Level AA for organisations within its scope. We consider government accessibility guidance as a useful reference, without claiming that this store is covered by that government standard.
Human Rights Commission complaints
A New Zealand customer who believes they have experienced disability discrimination on our website may raise a complaint with the Human Rights Commission, though we would always welcome the chance to resolve a concern directly first.
Privacy Act 2020
Personal information shared with us as part of an accessibility request from a New Zealand customer is handled in accordance with the Privacy Act 2020.
Tell us what isn't working — we'll follow up personally
If you use assistive technology and run into a barrier anywhere on dailyvitalabs.com, including our supplement, skin care, hair care and comfort cushion categories, please tell us. Reports are handled by our support team directly — not an automated ticketing queue — within our stated response window.
Send us the details
Tell us the page URL or product name, the browser and assistive technology you were using (for example, Safari with VoiceOver, or Chrome with NVDA), and what went wrong.
We investigate
Our team reviews the specific page and issue, confirms whether it matches a known issue above or is a new finding, and identifies a fix.
We follow up
We respond within our stated support window with either a resolution, a workaround you can use in the meantime, or a timeframe for the fix.
Our accessibility feedback form is our standard Contact Us page — mention "Accessibility Feedback" in your message, or use it as the subject line if you email us directly, so your message reaches the right person quickly.
Accessibility is an ongoing process, not a one-off checklist
This is a working statement. As DAILY VITA LABS grows its product range and updates its store, we review accessibility as part of that process rather than treating it as a single project with an end date.
Regular manual review
We periodically review key pages, including product listings and checkout, against WCAG 2.1 AA success criteria and update this statement to reflect what we find.
New content checked before publishing
New product pages, images and promotional content are checked for descriptive alt text, colour contrast and heading structure before they go live.
Platform-level improvements
We track accessibility updates released by Shopify to our theme, checkout and account system, and adopt improvements as they become available.
Feedback shapes our priorities
Reports submitted through our accessibility feedback process are logged and used to prioritise the next round of fixes, alongside the known issues already listed on this page.
Talk to a real person about accessibility
Whether it's a barrier you've hit while browsing, a question about a specific product page, or feedback on this statement itself, our Queensland-based support team handles it directly.
Support Hours (AEST, GMT+10:00)