Legal notice

Corporate & Trading Disclosure

Legal Notice

This Legal Notice identifies who operates DAILY VITA LABS, how our online store is structured, and the consumer law, product-safety and jurisdictional information that applies when you browse dailyvitalabs.com or buy the Ergonomic Memory Foam Seat Cushion or Car Seat Cover Towels from Australia, the United States, the United Kingdom, Canada or New Zealand.

Effective and last updated: 21 August 2026
Applies to: dailyvitalabs.com
Transparent by design
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Registered Legal Entity
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Countries Served
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Products Sold
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Day Response Window
01

Who operates this website

DAILY VITA LABS is a registered trading name of URBAN CLOTHING PTY LTD, a company registered in Queensland, Australia. Wherever this Legal Notice, our storefront, or any of our policies say "we", "us", "our" or "DAILY VITA LABS", it means URBAN CLOTHING PTY LTD trading as DAILY VITA LABS. URBAN CLOTHING PTY LTD is the seller of record for every order placed on dailyvitalabs.com, the party legally responsible for the goods sold, and the entity you should contact for any commercial, legal or consumer-rights matter connected to this website.

Trading Name
DAILY VITA LABS
Registered Legal Entity
URBAN CLOTHING PTY LTD
Australian Business Number
ABN 78 671 782 111
Country Of Registration
Australia (Queensland)
Registered Office & Postal Address
66 Windemere Road, Alexandra Hills, Queensland 4161, Australia
Customer Service Email
Customer Service Phone
Support Hours
Monday–Friday, 9:00 am–5:00 pm AEST / Brisbane time (GMT+10:00). We aim to respond within 1–2 business days.

This business information is kept identical across dailyvitalabs.com, our order confirmation emails, our Google Merchant Center account and every policy page we publish, so that you can always verify who you are dealing with before you buy.

02

The nature of our business and what we sell

URBAN CLOTHING PTY LTD trades as DAILY VITA LABS as an online-only retailer of everyday comfort accessories. We are a direct-to-consumer Shopify merchant: we do not operate a physical showroom, and every order is placed, paid for and fulfilled through dailyvitalabs.com. Our current catalogue is deliberately narrow and consists of exactly two product lines.

Ergonomic Memory Foam Seat Cushion

A memory-foam seating accessory designed to improve posture and reduce sitting discomfort at a desk, in a vehicle, or at home. It is a general comfort product, not a medical device, and is not intended to diagnose, treat or cure any medical condition.

View product page →

Car Seat Cover Towels

A protective towelling cover designed to fit over a vehicle's existing seat upholstery to guard against dirt, moisture, pet hair, sand and everyday wear. This product is a seat protector and cleaning accessory only.

View product page →

Important clarification for consumer safety

Neither of our products is a child restraint, car seat, booster seat, infant carrier, or any other child-passenger safety device, and neither is designed, tested, marketed, or certified against child-restraint safety standards in any country we sell to. Our Car Seat Cover Towels sit over the top of an existing seat or restraint purely for comfort and cleanliness; they must never be placed in a way that interferes with a seatbelt, harness, airbag or an installed child restraint system. If you are shopping for a child car seat or booster, this is not that product.

03

Our website and the technology behind it

01

Hosting platform

dailyvitalabs.com is built and hosted on Shopify. Shopify provides the underlying e-commerce infrastructure, secure checkout and payment processing rails; it is not the seller of the products listed on this website. URBAN CLOTHING PTY LTD, trading as DAILY VITA LABS, is the seller of record for every transaction.

02

Domain & ownership

The domain dailyvitalabs.com is owned and controlled by URBAN CLOTHING PTY LTD. Any website presenting itself as DAILY VITA LABS on a different domain is not operated by us; please verify the address bar reads dailyvitalabs.com before entering any payment details.

03

How this Legal Notice relates to our other policies

This Legal Notice sits alongside, and does not replace, our Privacy Policy, Terms of Service, Return & Refund Policy and Shipping Policy. Where this notice and another policy overlap, the more specific policy governs that particular subject.

04

Pricing, currency, taxes and how a contract is formed

We want the moment you click "buy" to be as clear as the product page you clicked it from.

Display currency

Prices are listed in Australian dollars (USD) unless our storefront automatically displays your local currency estimate. The currency and amount actually charged is confirmed at checkout before you pay.

Taxes & import duties

Where required, applicable Australian GST is included in the displayed price. For orders shipped outside Australia, any local sales tax, customs duty or import fee charged by your country's border authority is your responsibility unless our checkout states otherwise for your destination.

When a contract is formed

Adding an item to your cart is not an offer to sell. A binding sale contract is formed only once we accept your order, which we confirm by email after payment is successfully processed.

Pricing errors

If a genuine pricing or listing error appears on our site, we will contact you before dispatch to offer the correct price, a substitute, or a full refund; we will never silently charge more than the price you agreed to at checkout.

Accepted payment methods

Visa, Mastercard, American Express, UnionPay, Apple Pay, Google Pay, Shop Pay and PayPal, all processed through Shopify's PCI DSS-compliant checkout. We never see or store your full card number.

Order cancellation before dispatch

You may request a cancellation by emailing support@dailyvitalabs.com before your order has shipped; once dispatched, our Return & Refund Policy applies instead.

05

Your consumer rights, by country

Nothing in this Legal Notice, our Terms of Service, or any other policy on this website limits, excludes or attempts to contract out of any consumer guarantee, warranty or right that the law of your country makes non-excludable. Where any wording elsewhere on this site could be read as doing so, the law of your country prevails and that wording does not apply to you.

Australia

Australian Consumer Law (ACL)

Our goods come with guarantees that cannot be excluded under the Australian Consumer Law, contained in Schedule 2 of the Competition and Consumer Act 2010. You are entitled to a replacement or refund for a major failure, and to compensation for any other reasonably foreseeable loss or damage; you are also entitled to have goods repaired or replaced if they fail to be of acceptable quality and the failure does not amount to a major failure.

Acceptable quality & fitness for purpose

Both the Ergonomic Memory Foam Seat Cushion and the Car Seat Cover Towels are guaranteed to be of acceptable quality, safe, durable and fit for the purpose they are ordinarily used for, and to match the description on our product pages.

Unfair contract terms

Our Terms of Service are drafted to avoid unfair contract terms under the ACL. If any clause is later found to be unfair or void, the remainder of the terms continue to apply.

Queensland registration

As a company registered and headquartered in Alexandra Hills, Queensland, we operate nationally under the federal Australian Consumer Law, which applies uniformly to all Australian states and territories.

United States

FTC Act & deceptive practices

Section 5 of the Federal Trade Commission Act prohibits unfair or deceptive acts in commerce. We describe our products, pricing and shipping timelines accurately and do not use dark patterns, hidden fees, or fake urgency claims at checkout.

Magnuson-Moss Warranty Act

Any written warranty we offer on a product is presented in plain, understandable language consistent with this federal warranty disclosure law, and does not disclaim implied warranties where the law does not permit us to.

State consumer protection statutes

Most U.S. states, including California, New York and Texas, have their own unfair and deceptive trade practices acts and implied warranty of merchantability rules. These state-level protections apply in addition to, not instead of, federal law, based on the state you are shopping from.

CAN-SPAM & TCPA

Marketing email complies with the CAN-SPAM Act, and we do not send automated marketing text messages without the consent required under the Telephone Consumer Protection Act.

United Kingdom

Consumer Rights Act 2015

Goods supplied to UK consumers must be of satisfactory quality, fit for purpose and as described. If a product develops a fault within 30 days of delivery, you are entitled to a full refund; a right to repair or replacement, and in some cases a price reduction or final refund, continues to apply beyond that period.

Consumer Contracts Regulations 2013

As a distance-selling transaction, UK consumers have a 14-day statutory right to cancel most orders for any reason, in addition to any goodwill returns period described in our Return & Refund Policy.

Digital Markets, Competition and Consumers Act 2024

We do not use fake reviews, drip pricing, or misleading urgency claims, consistent with the fair-trading provisions this Act reinforces and which are enforced by the Competition and Markets Authority (CMA).

PECR

Electronic marketing to UK consumers complies with the Privacy and Electronic Communications Regulations: consent-based, clearly attributed, and simple to opt out of.

Canada

Competition Act (federal)

Our advertising and pricing comply with the misleading advertising and deceptive marketing practices provisions of the federal Competition Act, including drip-pricing disclosure of the total price you will pay before checkout.

Provincial consumer protection legislation

Provinces such as Ontario (Consumer Protection Act, 2002), British Columbia (Business Practices and Consumer Protection Act) and Quebec (Consumer Protection Act) each provide additional implied-warranty, cancellation and internet-sale disclosure rights. The province you order from determines which provincial statute applies to your purchase.

Quebec-specific requirements

For consumers in Quebec, our Terms of Service and this Legal Notice are available in French upon request, consistent with Quebec's Charter of the French Language, and Quebec's legal warranty of quality applies to every product we sell there.

CASL

Commercial electronic messages to Canadian customers comply with Canada's Anti-Spam Legislation, including identification, consent and a working unsubscribe mechanism.

New Zealand

Consumer Guarantees Act 1993

Products sold to New Zealand consumers are guaranteed to be of acceptable quality, fit for purpose and as described. Where a failure is not minor, you may choose a repair, replacement or refund; for a minor failure, we may choose the remedy.

Fair Trading Act 1986

We do not engage in misleading or deceptive conduct, false representations, or unsubstantiated claims about our products, prices or endorsements, as prohibited by the Fair Trading Act.

Unsolicited Electronic Messages Act 2007

Marketing messages to New Zealand customers require consent, accurate sender information and a functional unsubscribe option in every message.

Overseas supplier status

We are an overseas-based retailer supplying New Zealand consumers; the Consumer Guarantees Act and Fair Trading Act nonetheless apply to goods we supply for personal, domestic or household use in New Zealand.

06

Shipping, delivery and risk

We ship from Australia to Australia, the United States, the United Kingdom, Canada and New Zealand only. Full delivery timeframes and any destination-specific detail are set out in our Shipping Policy; the legally relevant terms are summarised here.

Order cut-off

Orders placed before 4:00 pm, Monday to Friday, AEST (GMT+10:00), begin processing the same business day; later orders begin processing the next business day.

Processing time

1–3 business days (Monday–Friday) before your order leaves our fulfilment partner.

Standard shipping

7–15 business days in transit, free of charge on every order.

Express insured shipping

5–8 business days in transit, for a flat rate of USD $6.00, and covered by shipping insurance.

Transfer of risk

Risk in the goods, including loss or damage in transit, remains with URBAN CLOTHING PTY LTD until the order is delivered to the address you provided; your statutory consumer guarantees are unaffected either way.

Customs & import responsibility

For deliveries outside Australia, you are responsible for compliance with your own country's import rules, and for any customs duty or import tax charged by your border authority.

07

Returns, refunds and how they interact with your statutory rights

Our Return & Refund Policy sets out our goodwill returns window and process. That policy is offered in addition to, and never instead of, the non-excludable consumer guarantees described in Section 05 above. If a product you received is faulty, not as described, or not fit for its ordinary purpose, your statutory rights apply regardless of whether our goodwill returns window has closed.

To start any return, refund or warranty claim, contact support@dailyvitalabs.com or call +61 479 095 200 with your order number and a description of the issue.

08

Intellectual property

Unless otherwise credited, the DAILY VITA LABS name, logo, product photography, written product descriptions, and the overall look and feel of dailyvitalabs.com are the property of URBAN CLOTHING PTY LTD or its licensors, and are protected by copyright and trademark law in Australia and in the other countries we sell to.

What you may not do

You may not copy, reproduce, republish, or use our product photography, written descriptions, or branding for commercial purposes without our prior written permission.

Personal use is fine

You are welcome to view, save and share individual product pages for personal, non-commercial purposes, such as showing a friend a product you are considering.

Reporting infringement

If you believe content on our site infringes your intellectual property rights, email support@dailyvitalabs.com with details and we will investigate promptly.

Third-party trademarks

Any third-party trademarks referenced on our site, such as payment method logos, belong to their respective owners and are used only to indicate compatibility or acceptance.

09

Limitation of liability

To the maximum extent permitted by the law of your country, URBAN CLOTHING PTY LTD's liability for any claim arising from your use of dailyvitalabs.com or your purchase of our products is limited to, at our option, replacing the goods, supplying equivalent goods, repairing the goods, or refunding the price paid. Nothing in this section limits, excludes or attempts to exclude any liability that cannot lawfully be limited or excluded, including the non-excludable consumer guarantees described in Section 05, liability for death or personal injury caused by negligence, or liability for frUSD.

Website availability

We do our best to keep dailyvitalabs.com available and accurate, but we do not guarantee uninterrupted access and are not liable for temporary outages caused by our hosting provider, Shopify, or events outside our reasonable control.

Indirect loss

Subject to your non-excludable statutory rights, we are not liable for indirect, incidental or consequential loss arising from your use of our products or website, such as lost profits or lost opportunity.

Misuse of products

We are not liable for damage or injury caused by use of our products outside their intended purpose, including using the Car Seat Cover Towels as a substitute for a child restraint or safety device.

10

Third-party services we rely on

We use Shopify for our storefront and checkout, Shopify-integrated payment gateways and digital wallets to process payment, and independent carriers to ship your order. Each of these providers operates under its own terms and privacy practices, and each is contractually or legally restricted from using your information for anything beyond the service it provides to us. Further detail on data handling by these providers is available in our Privacy Policy.

11

Governing law and jurisdiction

This Legal Notice and our Terms of Service are governed by the laws of Queensland, Australia, and URBAN CLOTHING PTY LTD submits to the non-exclusive jurisdiction of the courts of Queensland for any dispute not otherwise resolved. This choice of Australian law does not remove or reduce any protection that the mandatory consumer law of your own country gives you as a resident there, including your right to rely on local consumer courts, tribunals or regulators listed in Section 12 below.

Australia

Primary governing law; courts of Queensland have jurisdiction, alongside your rights under the Australian Consumer Law.

United States, United Kingdom, Canada & New Zealand

Where you are a consumer resident in one of these countries, any mandatory consumer-protection law of your own state, province or country that cannot be displaced by an agreed choice of law continues to apply to your purchase, in addition to Queensland law governing the balance of the contract.

12

How to raise a complaint or dispute

We ask that you contact us directly first, so that most issues can be resolved quickly and personally. If you remain unsatisfied, the independent body for your country is listed below.

Step 1 — Contact us

Email support@dailyvitalabs.com or call +61 479 095 200, Monday–Friday, 9:00 am–5:00 pm AEST. We aim to respond within 1–2 business days.

Australia

The Office of Fair Trading in your state or territory, or the Australian Competition and Consumer Commission (ACCC), for unresolved consumer complaints.

United States

The Federal Trade Commission (FTC) at reportfrUSD.ftc.gov, or your state Attorney General's consumer protection division.

United Kingdom

Citizens Advice Consumer Service, or the Competition and Markets Authority (CMA) for unresolved trading matters.

Canada

Your provincial consumer protection office (for example, Consumer Protection Ontario or the Office de la protection du consommateur in Quebec), or the Competition Bureau of Canada.

New Zealand

The Commerce Commission, or the Disputes Tribunal of New Zealand for claims within its monetary limit.

13

Product safety statement

Both of our products are general consumer comfort and cleaning accessories, supplied for ordinary household, office and vehicle use. We do not make medical, therapeutic, orthopaedic or child-safety claims about either product beyond describing their intended everyday comfort or protective function. If either product is recalled or found to present a safety risk, we will notify affected customers and the relevant national safety regulator without delay.

14

Accessibility & how we communicate

We aim to make dailyvitalabs.com usable for as many visitors as possible. If you have trouble accessing any part of our website, or need this Legal Notice provided in an alternative format, contact us and we will do our best to help. Further detail is available in our Accessibility Statement, where published.

15

Changes to this Legal Notice

We may update this Legal Notice as our product range, service providers, or the law changes. The "last updated" date at the top of this page always reflects the current version. Material changes will be reflected here and, where appropriate, brought to your attention through our homepage or a notice to registered customers.

16

Contact URBAN CLOTHING PTY LTD

Every legal, consumer-rights or general enquiry is answered directly by our Queensland-based support team.

Phone (AEST business hours)
+61 479 095 200
Registered Office
66 Windemere Road, Alexandra Hills QLD 4161, Australia
DAILY VITA LABS is a registered trading name of URBAN CLOTHING PTY LTD — ABN 78 671 782 111 — 66 Windemere Road, Alexandra Hills, Queensland 4161, Australia.
This page is for general information and does not constitute legal advice.  |  Last updated & effective: 21 August 2026.  |  support@dailyvitalabs.com  |  +61 479 095 200