Copyright & DMCA Policy
Copyright & DMCA Policy
This page explains how DAILY VITA LABS (a registered trading name of URBAN CLOTHING PTY LTD) protects the original photography, writing and design on this store, how we license and credit third-party material we use, and the exact process for reporting or responding to a copyright or trademark concern — whether you are shopping from Australia, the United States, the United Kingdom, Canada or New Zealand.
Why this policy exists, and what it covers
DAILY VITA LABS is a small, Australian-registered online retailer selling two product lines — the Ergonomic Memory Foam Seat Cushion and Car Seat Cover Towels — through this Shopify store. This Copyright & DMCA Policy sets out, in plain English, who owns the material on dailyvitalabs.com, how we handle content that is licensed to us by manufacturers and customers, how we respond when someone tells us our store may be infringing their rights, and the formal notice-and-takedown, counter-notification and repeat-infringer procedures we follow under Australian, United States, United Kingdom, Canadian and New Zealand law. It applies to every page of this store, every product listing, every image and every piece of marketing copy we publish, regardless of the country you are browsing from.
Original content published by DAILY VITA LABS
Unless a section of this store says otherwise, everything you see on dailyvitalabs.com is either owned outright by URBAN CLOTHING PTY LTD trading as DAILY VITA LABS, or used under a licence that permits us to publish it here. That includes:
Product photography
Original lifestyle and studio photography of the Ergonomic Memory Foam Seat Cushion and Car Seat Cover Towels, taken or commissioned by us, plus edited manufacturer supplied images that we have arranged, cropped and colour-corrected for this store.
Written descriptions
Product titles, specification tables, sizing guides, FAQs, policy pages and every paragraph of marketing copy on this site are drafted from scratch by our team, from the physical product, its packaging and the manufacturer's specification sheet.
Brand assets
The DAILY VITA LABS name, wordmark, logo, colour palette and the layout, code and design of this store are original works of URBAN CLOTHING PTY LTD, protected as literary, artistic and design works under the copyright and trade mark laws of Australia and every country we ship to.
Video content
Unboxing clips, installation demonstrations and fit-check videos shown on product pages are either filmed by us or supplied to us directly by real customers or manufacturing partners, with permission to publish on this store.
Comparison & spec charts
Any measurement table, "what's included" chart or comparison graphic is built by us from real product data, not copied from a competitor's listing, a stock template or a third-party catalogue.
Storefront code & design
The visual layout, animation, page structure and custom code used to build this store are proprietary work created for URBAN CLOTHING PTY LTD and may not be copied, scraped or reused for another commercial storefront.
Content we use with permission
A small amount of material on this store comes from outside our own team. We only publish it because we hold the rights to do so, and we remove it immediately if that permission is ever withdrawn.
Manufacturer-supplied product imagery
Base product photography and technical renders provided directly by our manufacturing partners for the Ergonomic Memory Foam Seat Cushion and Car Seat Cover Towels are used under an ongoing commercial licence that permits retail and marketing use on this store.
Customer-submitted reviews, photos & video
Where a customer sends us a photo, video or written review of their order, we treat that submission as permission to display it on this store and in our marketing, and we credit or anonymise it as the customer requests. Customers may ask us to remove their submitted content at any time by contacting support@dailyvitalabs.com.
Icon & typeface libraries
Decorative icons and web fonts used across this store are sourced from providers whose licences expressly permit commercial e-commerce use, including Google Fonts and open-licence icon sets.
Platform & payment infrastructure
This store runs on Shopify, and checkout is processed through Shopify's own PCI DSS-compliant systems. Any Shopify, payment-network or shipping-carrier trademarks referenced on this store (for example, card network logos) are used only to describe the services genuinely available at checkout and remain the property of their respective owners.
How we avoid infringing anyone else's rights
Every listing on this store is written and photographed from the physical DAILY VITA LABS product in front of us — never lifted from a competitor's page, a stock catalogue or an unlicensed image search. We take the following commitments seriously, in line with the honest-advertising standards described in our About Us page:
No copied listings
We do not reproduce another retailer's photographs, product descriptions or comparison charts, and we do not permit third-party sellers or affiliates to publish content on our behalf without our review.
No counterfeit or replica goods
Both products we sell are our own branded lines, sourced through arranged manufacturing partners. We do not sell counterfeit, replica or unlicensed reproductions of any other brand's registered products.
No misuse of third-party trademarks
Where we reference a vehicle make, seat type or general industry term to describe fit or use, that reference is purely descriptive and does not imply sponsorship, affiliation or endorsement by the trademark owner.
Genuine customer content only
Testimonials, review clips and unboxing footage published on this store are drawn from real customers or authorised creators, never fabricated, staged as another brand's content or presented misleadingly.
If you believe your copyright has been infringed
If you are a rights holder and believe material on dailyvitalabs.com infringes your copyright, we want to hear from you and will act promptly. For visitors and rights holders connected to the United States, this process follows the notice-and-takedown procedure of the Digital Millennium Copyright Act, 17 U.S.C. § 512. For visitors from Australia, the United Kingdom, Canada or New Zealand, we apply the same process voluntarily as our standard global practice, alongside the country-specific frameworks set out further below.
Prepare a written notice
Send your notice to support@dailyvitalabs.com with the subject line "Copyright Notice". To be treated as a valid notice under 17 U.S.C. § 512(c)(3), it must include:
- Your physical or electronic signature, and full legal name.
- Identification of the copyrighted work you claim has been infringed.
- The exact URL or location on dailyvitalabs.com of the material you believe infringes, with enough detail for us to locate it.
- Your contact details — address, telephone number and email address.
- A statement that you have a good-faith belief the use is not authorised by the copyright owner, its agent or the law.
- A statement, made under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorised to act on the owner's behalf.
We review the notice
Our team, contactable at the same address, reviews every notice we receive against these requirements. Incomplete notices will be returned to you with an explanation of what is missing, so please provide as much detail as possible the first time.
We act on valid notices
Where a notice meets the requirements above, we will remove or disable access to the identified material expeditiously, and make a good-faith effort to notify the person or account responsible for posting it, giving them the opportunity to submit a counter-notification described below.
We keep a record
We log every notice received, the action taken and the date, so that we can demonstrate a consistent and good-faith response if a dispute is ever escalated to a regulator, court or Alternative Dispute Resolution body in any of the countries we serve.
Counter-notification & repeat infringer policy
Removing content is not a decision we take lightly, and we recognise that a takedown notice can occasionally be sent in error. The process below explains how a counter-notification works, and how we treat repeated or bad-faith activity.
Submitting a counter-notification
If content you submitted was removed or disabled and you believe this was a mistake or misidentification, you may send a counter-notification to support@dailyvitalabs.com that includes:
- Your physical or electronic signature.
- Identification of the material removed and its location before removal.
- A statement, under penalty of perjury, that you have a good-faith belief the material was removed as a result of mistake or misidentification.
- Your name, address and telephone number, and a statement consenting to the jurisdiction of the relevant courts and to accept service of process from the person who filed the original notice.
On receiving a valid counter-notification, we will forward a copy to the original notifying party. If they do not notify us within the applicable statutory period (generally around ten to fourteen business days under 17 U.S.C. § 512(g)) that they have filed a legal action, we may restore the material.
Repeat infringer policy
Where a supplier, contractor, affiliate or contributor to our store content is the subject of repeated, substantiated infringement notices, we will:
- Record each substantiated notice against that source.
- Suspend or terminate our use of content supplied by that source where a pattern of infringement is identified.
- Refuse further submissions from a source that has been the subject of repeated valid notices.
As a small, closely-managed store, all product content is reviewed internally before publication, which keeps this circumstance rare — but we will apply this policy consistently if it arises.
Misrepresentation carries real consequences
Under 17 U.S.C. § 512(f), anyone who knowingly and materially misrepresents that material is infringing, or that it was removed by mistake, may be liable for damages, including costs and legal fees. We ask every notice-sender and counter-notice-sender to review their submission carefully before it is sent, and we treat this obligation the same way regardless of which country you are contacting us from.
How this policy applies where you are shopping from
Copyright law is territorial, and each of the five countries we ship to has its own legislation and enforcement bodies. We follow the DMCA notice-and-takedown process above as our baseline procedure everywhere, and layer the following country-specific rules on top of it.
Copyright Act 1968 (Cth)
As an Australian-registered company, URBAN CLOTHING PTY LTD owns copyright in our original photography, written descriptions and storefront design automatically under the Copyright Act 1968, without any need for formal registration. Reproduction of substantial parts of this material without permission may constitute infringement.
Australia does not have a statutory DMCA equivalent
Australia does not operate a dedicated statutory notice-and-takedown scheme in the way the United States does. We nonetheless apply the same notice-and-takedown process described above voluntarily, as our consistent global standard, so Australian rights holders and Australian customers who submitted content both receive the same protection.
Trade Marks Act 1995 (Cth)
The DAILY VITA LABS name and logo may be protected as a trade mark under Australian law, and we respect the registered and unregistered trade marks of other traders when describing compatible vehicles, seat types or industry-standard terminology on our product pages.
Australian Consumer Law overlap
Any product page found to misrepresent the origin, sponsorship or approval of goods — for example, falsely implying a partnership with another brand — would also raise concerns under section 18 of the Australian Consumer Law, which we address in detail in our About Us page.
Digital Millennium Copyright Act (17 U.S.C. § 512)
The notice-and-takedown, counter-notification and repeat-infringer procedures set out above are drafted to satisfy 17 U.S.C. § 512, and apply in full to any copyright concern connected to the United States. Notices should be sent to support@dailyvitalabs.com, marked "DMCA Notice".
Lanham Act & trademark law
We do not use another company's registered U.S. trademark in a way likely to cause confusion about the source or sponsorship of our products, and any reference to a vehicle manufacturer or seat type is strictly descriptive, referring to compatibility rather than affiliation.
FTC Act – Section 5 overlap
Where a copyright or trademark concern also touches on how a product is advertised, we handle it consistently with the Federal Trade Commission Act's prohibition on unfair or deceptive practices, detailed further in our About Us page.
State-level unfair competition law
In addition to federal law, individual U.S. states maintain their own unfair-competition and misappropriation statutes. We respond to state-specific correspondence through the same email channel and apply the same evidentiary standard nationwide, regardless of which state a notice originates from.
Copyright, Designs and Patents Act 1988
Our original photography, text and design are protected as literary and artistic works under the CDPA 1988. UK rights holders and UK-based customers submitting reviews or images benefit from the same notice-and-takedown process described above, applied as our voluntary standard practice.
Trade Marks Act 1994
We respect registered UK trade marks and do not use them in a way that suggests a false connection between our products and another brand. Where our seating and towel-cover products reference general vehicle or furniture terminology, that use is descriptive only.
E-Commerce Regulations 2002
As an online retailer selling into the UK, we provide clear identification information — our trading name, legal entity, registered address and contact email — throughout this store, consistent with the Electronic Commerce (EC Directive) Regulations 2002.
Intellectual Property Office (IPO) guidance
Where a UK dispute cannot be resolved directly with us, general guidance on copyright and trade mark enforcement is available from the UK Intellectual Property Office, and unresolved consumer-facing disputes may also be referred to the Chartered Trading Standards Institute.
Copyright Act (Canada) – notice-and-notice regime
Canada operates a "notice-and-notice" regime under sections 41.25–41.27 of the Copyright Act, which differs from the U.S. notice-and-takedown model: intermediaries are required to forward a valid infringement notice to the alleged infringer, but are not automatically required to remove the content on receipt of the notice alone. As the operator of our own store, we go beyond the strict letter of this regime and review every notice on its merits, removing material where infringement is substantiated, consistent with our global takedown process above.
Trademarks Act (Canada)
We respect registered and common-law Canadian trademarks, and any comparison or descriptive reference to another brand's vehicle or seating product on our pages does not imply endorsement, licence or affiliation.
Competition Act
Advertising and product claims made to Canadian customers are prepared to comply with the misleading-advertising provisions of the federal Competition Act, which applies regardless of the province a customer is shopping from.
Canadian Intellectual Property Office (CIPO)
General information on Canadian copyright and trademark enforcement is available from the Canadian Intellectual Property Office. We process any notice received from a Canadian rights holder through the same email channel as every other country we serve.
Copyright Act 1994
Our original photography, product descriptions and store design are protected as copyright works under the New Zealand Copyright Act 1994. New Zealand rights holders receive the same notice-and-takedown process described above, applied as our voluntary global standard.
Trade Marks Act 2002
We respect registered New Zealand trade marks and do not use another trader's mark in a way that could mislead a New Zealand customer about the origin or sponsorship of our products.
Fair Trading Act 1986 overlap
Where a copyright or trademark concern also touches on how a product is advertised to New Zealand shoppers, we address it consistently with the Fair Trading Act 1986's prohibition on misleading conduct, enforced by the Commerce Commission.
Intellectual Property Office of New Zealand (IPONZ)
General information about copyright and registered trade mark enforcement in New Zealand is available through IPONZ. As an overseas-based online retailer selling into New Zealand, we handle every notice from a New Zealand rights holder through the same process and timeframe as our other markets.
Who to address a copyright notice to
These are the exact details we use as our designated point of contact for copyright, DMCA and trademark correspondence — the same details that appear on every invoice and policy page across this store.
We rely on accurate, good-faith notices
Because removing content can affect a genuine customer, manufacturer partner or member of our own team, we ask everyone who contacts us under this policy to be accurate and to act in good faith:
Check before you send
Confirm you genuinely hold the rights you are asserting, and that the specific page or image you're reporting is the one actually in dispute, before submitting a notice.
Understand fair dealing
Genuine comment, criticism, review or news reporting about our products may be protected under fair dealing or fair use exceptions in Australian, UK, Canadian and New Zealand law, or fair use under U.S. law — consider this before sending a notice about that kind of content.
Expect a real response
Every notice is read by a person on our support team, not an automated filter — we will follow up directly if we need more information to act on your report.
Send us a copyright, DMCA or trademark notice
Whichever country you're writing from, our Queensland-based team reviews every notice personally and responds within our published support hours.