Privacy Opt-Out Request Form
Opt out,
on your own terms.
Use this page to opt out of marketing, ask us not to sell or share your personal information, or exercise any other data right available to you under the privacy law of Australia, the United States, the United Kingdom, Canada or New Zealand. Submit the form below and our Queensland-based team will action it directly.
A single, honest place to control your data
DAILY VITA LABS, a registered trading name of URBAN CLOTHING PTY LTD (ABN 78 671 782 111), collects a modest amount of personal information — your name, contact details, delivery address and order history — to process orders for the Ergonomic Memory Foam Seat Cushion and Car Seat Cover Towels, and to run our checkout and marketing systems.
We do not sell your personal information for money, and we do not knowingly share it with third parties for their own advertising purposes. Even so, several privacy laws give you the right to formally opt out of certain uses of your data, or to ask what we hold, correct it, or have it deleted — and this page is where you exercise any of those rights.
This page sits alongside our full Privacy Policy, which explains in detail what we collect and why. If anything below conflicts with that Policy, the Privacy Policy governs.
Six ways to take back control
Pick as many as apply — the form below lets you select more than one request type in a single submission.
Opt out of sale or sharing
Ask us to stop any sale or cross-context sharing of your personal information — including with analytics or advertising partners.
Opt out of targeted advertising
Ask us not to use your data to serve you personalised advertising based on your activity on our site or elsewhere.
Opt out of marketing
Unsubscribe from promotional email or SMS while still receiving essential order and shipping updates.
Access your data
Request a copy of the personal information we hold about you and how it has been used over the past 12 months.
Correct your data
Ask us to fix inaccurate details on your account, such as an outdated address or contact number.
Delete your data
Ask us to delete personal information we hold about you, subject to what we're legally required to keep — for example, order and tax records.
Submit your request
Complete the form below and select every request type that applies. We'll use the details only to verify and action your request — never for any other purpose.
Data Rights & Opt-Out Request
All fields marked "required" must be completed so we can identify your account and respond correctly. This form does not create a Shopify account and does not affect any order in progress.
Full transparency on the data behind your request
Knowing what we collect makes it easier to know what to ask for.
Order & delivery data
Name, delivery address, email and phone number, collected to fulfil your Ergonomic Memory Foam Seat Cushion or Car Seat Cover Towels order.
Payment data
Processed directly by Shopify's PCI DSS-compliant payment gateways. We never see or store your full card number.
Support & communication data
Emails, phone notes and messages you send our support team, kept for as long as needed to resolve your enquiry and meet record-keeping obligations.
Marketing preference data
Your email opt-in status and any preferences you've set, used only to decide whether we may contact you with offers.
The privacy law behind each right
Every jurisdiction we ship to gives you a slightly different set of rights and response timelines. These summaries are for transparency and general information — they are not a substitute for independent legal advice.
Privacy Act 1988 (Cth)
Under the Australian Privacy Principles (APPs), you may request access to and correction of your personal information, and object to it being used for direct marketing at any time (APP 7). We aim to respond to a straightforward request within a reasonable period, generally within 30 days.
Spam Act 2003 (Cth)
Every marketing email or SMS we send includes a functional unsubscribe facility, honoured within five business days as required by the Spam Act 2003, regulated by the Australian Communications and Media Authority (ACMA).
Notifiable Data Breaches Scheme
If a data breach affecting your personal information is likely to result in serious harm, we are required to notify you and the Office of the Australian Information Commissioner (OAIC) under the Notifiable Data Breaches scheme.
Escalation
If you're not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at any time.
California (CCPA / CPRA)
California residents may request to know, delete or correct their personal information, and to opt out of the sale or sharing of personal information and the use of sensitive personal information, under the California Consumer Privacy Act as amended by the CPRA. We respond within 45 days, extendable by a further 45 days where reasonably necessary.
Other State Privacy Laws
Residents of states including Virginia, Colorado, Connecticut, Utah and other states with comparable comprehensive privacy statutes have similar rights to access, delete, correct and opt out of targeted advertising or the sale of personal data. This form is the single intake point for a request under any applicable state law.
CAN-SPAM Act
Commercial email is sent with accurate sender information and a working opt-out link, honoured promptly and in any case within 10 business days, as required by the CAN-SPAM Act.
Non-Discrimination Guarantee
We will never deny you goods or services, charge a different price, or provide a different level of service because you exercised a privacy right, as required under the CCPA/CPRA and similar state laws.
UK GDPR
You have the right to access, rectify, erase, restrict, or object to the processing of your personal data, and the right to data portability, under the UK General Data Protection Regulation. We respond within one calendar month, extendable by two further months for complex requests, with notice to you of any extension.
Data Protection Act 2018
The Data Protection Act 2018 supplements the UK GDPR domestically, including the right to object to direct marketing at any time — a request we action without delay.
PECR
Electronic marketing complies with the Privacy and Electronic Communications Regulations (PECR), meaning we only market to you with consent and provide a clear opt-out in every message.
Escalation
If you're not satisfied with our response, you may complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
PIPEDA (Federal)
Under the Personal Information Protection and Electronic Documents Act, you may request access to and correction of your personal information, and withdraw consent for its use, subject to legal or contractual restrictions. We respond within 30 days.
Quebec's Law 25
Residents of Quebec have additional rights under the province's Act respecting the protection of personal information in the private sector (Law 25), including the right to request de-indexing and to receive clearer information about automated decision-making.
CASL (Anti-Spam Legislation)
Commercial electronic messages comply with Canada's Anti-Spam Legislation (CASL); an unsubscribe request is honoured within 10 business days of receipt.
Escalation
If you're not satisfied with our response, you may complain to the Office of the Privacy Commissioner of Canada or, for Quebec residents, the Commission d'accès à l'information du Québec.
Privacy Act 2020
Under the Privacy Act 2020 and its Information Privacy Principles, you may request access to and correction of your personal information. We respond within 20 working days, as required by law.
Unsolicited Electronic Messages Act 2007
Commercial electronic messages comply with the Unsolicited Electronic Messages Act 2007, requiring consent, accurate sender details and a functional unsubscribe option in every message.
Cross-Border Data Transfer
As an overseas-based retailer, we take reasonable steps to ensure your personal information receives comparable protection when it is processed outside New Zealand, consistent with Information Privacy Principle 12.
Escalation
If you're not satisfied with our response, you may complain to the Office of the Privacy Commissioner, New Zealand's independent privacy regulator.
How long a response should take, by law
We aim to acknowledge every request within 1–2 business days and to complete it well inside the statutory limit for your country.
Verification, proportionate to the request
For simple opt-outs (marketing, advertising), we may action your request from the email or order details you provide. For access or deletion of sensitive data, we may ask for further proof of identity to protect your account from impersonation.
Authorised agents welcome
You may appoint someone else to submit a request on your behalf. Please note this in the "authorised agent" field, and we may separately verify your authorisation with you directly.
Some data must be kept
Tax, accounting and consumer-guarantee law in every country we operate in requires certain order records to be retained for a set period, even after a deletion request — we'll explain exactly what and why if this applies to you.
No discrimination, ever
Opting out of marketing, advertising or data sale never affects your price, your order, your warranty or the service you receive from us.
From your request to a confirmed change
Acknowledgement
We confirm receipt of your request, typically within 1–2 business days, Monday to Friday, AEST.
Identity check
For low-risk requests like unsubscribing, we act on the details provided. For access or deletion requests, we may ask a short verification question tied to your order or account.
Action
We update our systems and, where relevant, instruct our processors (such as Shopify or our email platform) to apply the same change.
Confirmation
We email you once the request is complete, within the statutory timeframe that applies to your country, and explain any part of the request we could not fulfil and why.
You don't have to use the form
Email or call us with the same details — your name, the email or order linked to your request, and what you'd like us to do — and our Queensland-based team will handle it just the same.